Individual Reviews:
Sam:The overall market addressed ‘Impossible Things’ by creating stalls that challenged reality. There were a variety of offerings, and many can be categorised together, such as exploring virtual realities, the cloning photo booth, sending letters to space, and immersive illusionary environments. They definitely pushed the boundaries in terms of impossible ideas and breakthrough technologies. Some of the other stalls were a little confusing, thematically different in terms of being less impossible, such as the old school flashback, ‘lost’ activities centre, or jumbo pictionary. They still contained ideas of impossibility but in different ways. The market of ‘Impossible Things’ can also be considered in a time based way, exploring flashbacks and flashforwards, and transporting us to other places. In ‘Past Time, Present Place: Landscape and Memory,’ Lowenthal explores carving our own paths from past times, and how ideas “are continuously reborn in the minds of every culture and of every generation,” (36) developing into new things beyond our imagination which the ‘Impossible Things’ market showed us.
As well as being thematically sound, the atmosphere was really immersive and moody, set by decorations and low light with lots of glowing, lighting, and projections. It was super positive and was filled with buzzing and willing participants.
The system of exchange meant participants had to add MOIT on Snapchat, and by snapping pics and uploading them to the geostory, you were then allowed access to each stall. This was made clear, and was a condition of entry to the market as a whole. This was a clever and unique system of exchange, fitting with the ‘impossible things’ theme by incorporating technological advances. This system was not monitored, and you could partake in the stalls without participating via Snapchat.
Our allocated time to enter the market was 11.30, however, teams started to pack up just after then, which was quite unsettling, and didn’t give us enough time to visit every stall.
Bridget:
The overall market reviewed this theme of impossible things as being things that are somewhat possible. The ideas were based around things that might not exist but put them into a real context and make them become real.
This allowed participants to feel enveloped in these ‘impossible things’ and make them believe they are truly real. The trail that the market had from the beginning to the end really helped progress with this idea of impossible becoming possible. With super interactive stalls this allowed people to become a part of these impossible things. Music and atmospheric lighting also helped to enhance these creative atmospheres. Overall I believe that the market addressed the theme with some good ideas in being able to address this theme of impossible within boundaries.
The overall atmosphere was an enticing and exciting one, once entering you wanted to continue into the place of impossible. The place was busy with people being quite excited by all the different offerings within the market. People dressing up to match the theme or style of their individual market helped to keep an enticing but positive attitude between participants and offerings but also still tying into this theme of impossible things.
The system of exchange was using the Snapchat app and sharing your personal pictures to the markets public story on the day. There were images (Fig.1) that you would take a snapchat of which counted for you participating in the stall. I felt that using the snapchat app was a good way of getting people to be more interactive with the market but I felt that it wasn’t quite a good fit for the theme of impossible things because if it was impossible you would want something physical to remember it by. You could say that this was done purposely so that you didn’t get to keep anything because it was impossible. Overall I felt once people got into the market, using the snapchat got forgotten.
The stall about the trip to the moon was one that took quite a long time to get through and complete. One aspect I liked about it was that it was a vintage styled air hostess etc. helped show that they addressed this theme according to the time period they were referencing with the clothing and the style of video thy showed. The downfall of this stall was that there was only one headset and it took too long for people to get through the stall.
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| Fig.1 |
Isla:
I think the maket for Impossible Things they did a good job at relating to their theme of “timetravel”. This is seen in the various stalls that went on in their market place. They all related to some sort of time travel.
Fun, nostalgic, psychedelic with everyone having a good time. It made us think about when we were younger, about our present and our future.
The system of exchange was using snapchat to put everyone’s experience on their snapchat story so other people could enjoy the experience of those who went through the market.
Yes I think it was because even if you couldn’t be at their market and experience it later in the day your were able to watch the stories, kind of like time traveling back in time and being part of the market and experiencing it through the eyes of other people.
The shattered universe stall addressed the theme by making it seem like you were transported into a shattered universe, which ties into their theme of time travel.
The taro cards stall was a good way of looking into your future by estimating what you were feeling and going through in the present. This related to their theme of time travel looking at past, present and future.
Impossible things review by Antonia Estall
Overall i felt the market was fascinating and really captured the idea of impossible things, with many fascinating and out of the box market stalls.
The currency for this market was Snapchat, using snapchat as a system of exchange did not seem like a fair system of exchange however it did increase participation with the market offerings. (Unfortunately I personally did not have a smart phone, which meant that could not participate in the currency, perhaps this is something that should have been taken into consideration) . The health and safety of this market was very clear, the induction was simple and effective. There as no obvious way finding, how the layout was easy to navigate and flowed well. having the market be dark and the animation that was projected set a very obvious mood which was consistent throughout the market. I felt the offerings that stood out as successful were the fortune telling, the virtual reality trip to space, the giant pictionary and the virtual reality where you took a fake pill. All of these offerings where really professional and their role in the market seemed well considered. However there were also offerings in the market that I felt did not meet the same quality or consistency, like the paper mache rocket which was meant to send a rocket into outer space. This did not address the theme as well as other market stalls did. Overall the market of impossible things was a great market which was very consistent and addressed the theme well.
Group Review:
The overall market addressed ‘Impossible Things’ by creating stalls that challenged reality. There appeared to be a large focus on virtual reality, time travel and the future. The atmosphere of the market was overall impressive as it was very immersive, From the dark moody lighting and the projected animation, this gave the participants the feeling of being enveloped in the market.
The system of exchange at the market was snapchat, This involved adding the MOIT snapchat account and interacting with it throughout the market experience, This was overall successful in increasing audience participation, however, there was a member of our team who did not have a smartphone and therefore could not fully participate. The currency of snapchat does not have a clear value for the marketeer teams, however it tied in well with the theme as it considered technological advances. Our group felt that the trip to space team who dressed as air hostesses and had virtual reality was a stand out stall as they created an experience which truly embodied the experience. There were other stalls who used the idea of the future very successfully as well this includes the tarot card reading experience and the Shattered mirror room. An issue with the market we did encounter is that our allocated time to enter the market was 11.30 and teams began to pack up shortly after this time therefore limiting our experience.
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